BlueBillion

"Join the Blue Billion".This is the phrase we are coming across very frequently in the Indian television channels these days.Whats it all about.Of course its a marketing gimmick.Here Blue is the colour code of Indian Cricket team and Billion represents the population of India.Whenever a major tourney like World Cup approaches this kind of catchy phrases like "Hoo Haa India " ,"Common India" etc will be floating across in this cricket mad country.
This time as the 2007 World cup is fast approaching and as part of the ongoing iccchampionstrophy , Pepsi India has come up with this phrase.Not this all , partnering with Yahoo it has launched a website that will be active till this worldcup.The website host several contests,Quizzes and wallpers,screen savers etc for downloading.Not this all it will let you earn some credits for various activities as shown like Participating in a promotion,Referring Friends,Downloading wallpapers/screen savers/media skins etc.,And here goes the offers you can avail the earned credits Offers.
The counter on the home page says so far 224009 have become part of the blue billion.That mean 1 out of every 50 has already become part of the blue billion.If you wanna be part of the blue billion ping this website BlueBillion with your Yahoo email ID.

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