Boosting India Post

The advent of telephone,Email,Private courier services side marked the erstwhile mass communication channel 'Post'.Huge employee count(6 lakh) ,raising salaries,raising maintenance costs,stiff competition from new entrants threatened the very existence of the post wagon of new services being launched year after year ,lack of proper publicity,seriousness in services further added fuel.
Thanks to Dayanidhi Maran,Union minister of Communication and his Team for the taking timely step in revitalising India post the conference of chief post Masters General held on July 18 at Hotel Park Sheraton,Chennai ,he ushered the future post.
New initiatives on Card:

• Going to establish 1 lakh service centers all over the country providing services like issuing Birth ,Death certificates,value added services like Browsing,Checking examination results etc., Each centre will look after 6 villages.(6 lakh villages in India)
• Direct Post, a service that helps entrepreneurs reach out a large customer base. Explaining the service ,suppose,Rasna is planning to release new flavour of juice powder.To distribute sachets it takes help of some leading magazines or news papers for distribution.Based on the circulation the newspaper/magazine has it will charge certain amount for each sachets.With the 'Direct post' service ,they can distribute sachets more cheaply all over country.This service in confined to India.On similar lines it distributes several un-addressed goodies like Floppies,CDs,pamphlets,samples etc., For more details ping here
  
• Mail collection by postmen countrywide ,in addition to delivering letters.
• Stamp pouches to be sold by postmen in denominations of 100Rs+.(Main draw back with the existing system was to buy stamps one need to go to post offices,or else outside vendors charge 25Ps or 50 Ps extra.This is the main reason behind fall in the usage of letters)
  
• Postal Bank : Postal department is planning to install ATMs at post offices and tieup with otherbanks to allow its 16 crore account holders do transactions.

Today E-mail has penetrated so much that written form of communication has just remained as a communication channel among people of generation gaps like , me and my grand mother or you and your grand father.But the accepted fact is "The feel we get in reading/writing letters is irreplaceable" .If govt takes enough measures in providing good services,surely the customer base will raise.Hope this wil happen.
For more details ping the official site of india post here.